ST: But the whole thing with Fruit Blog is very demented. We have maybe 20 more videos. I try to release one every few weeks. I just got all my funny friends, and told them to pretend they were cracked out, and I rented a room at the Filmore Hotel, which is like this strip-club hotel. I set my computer up in the corner and bought $100 worth of fruit. I told them to pretend there was a big mound of cocaine in the bathroom and that they all had to keep feeding my delusion about fruit, like I was some kind of superstar. Then I kept them there for eight hours.